Problem
Finding a nice place to work in our new “work from home” lives can be difficult. The biggest struggles with working remotely are not being able to ‘unplug’ after work, loneliness, collaborating and distractions at home. Finding a new place outside of your home office can help keep you motivated and get out of your routine.
My Role
Branding
Design high-fidelity screens after guerilla usability tests
Finalize designs after usability testing and iteration.
Secondary research
Conducted initial user interviews
Develop user flows
Sketch and wireframe initial app screens
Scope and Constraints
Tools: Sketch, Invision, Photoshop
The goal of this project is to create a solution for 1) a free to subscription-based model and 2) a messaging feature for users.
Target Audience
Users aged 25-50
Owns a smartphone and uses apps regularly (3+ times a day)
Works fully remote, partially remote, or works remotely on occasion.
Josh Meyers
32 years old
Data Analyst
New York, NY
Josh works for a company that just went fully remote for all employees. He is a data analyst who lives in works in NYC. He lives in a one bedroom apartment and has a pretty decent work-from-home setup but often feels confined to his small studio. Joseph enjoys finding new places around the city for coffee, food, to meet with friends, or to works. He’s always looking for a new work place to get out of the him out of the house.
Secondary Research
Industry Research
Primary Research — User Interviews
Low Fidelity Designs
High-Fidelity Mockups
Conclusion
The problem I am trying to solve with Nook, is the difficulty in finding an adequate location to work from (outside of your home or office). The goal of this project is to create a solution for 1) a free to subscription-based model and 2) a messaging feature for users. The first goal was accomplished by providing the ability to create a corporate or group account, where you can add teammates to your company or group’s profile, rent office spaces and charge your company, create group message threads, and share locations. This is a paid subscription service aside from the free service of looking up free and for-rent locations. The messaging feature was created as a part of the app to allow users to connect with others in the app. This allows users to coordinate a meeting place to work together, collaborate or to network. For corporate accounts, the messaging feature allows for users to create group message threads where they can share office booking information, coordinate meeting times, etc.
What I’ve learned from this project is that it’s not always easy to know what each individual person is looking for in a remote work location. Some require very minimal amenities, like just WIFI. While others require much more, like a monitor, meeting room, etc. It is difficult but very important to try to accommodate to everyone’s individual needs. The option for users to filter their searches based on the amenities they require, was a beneficial feature to solve for this issue.